The new home for the AA Gent football club is much more than just a football stadium. In actual fact, the football ground is located in the middle of an entirely new part of the city – one that bustles with activity every single day, not just on match days. In addition to providing a modern football club with everything it needs, the new multifunctional complex also features a progressive business and conference centre (MeetDistrict), a trendy fitness club, child daycare facilities, a supermarket, retail outlets and much more. And just next door there’s the massive new Brico Plan It DIY store, as well as two dazzlingly innovative office buildings (the Blue Towers).
The final piece in the development of this dynamic business and leisure centre is an upscale business hotel. This impressive structure of almost 25 000 m², with its glass frontage, will occupy an eye-catching position at the site, with its invitingly elegant architectural design.
In all, the 4-star hotel will offer more than 200 rooms, ranging from executive rooms and suites to rooms and amenities for extended stay guests. The hotel will also feature meeting and conference rooms to complement the facilities offered at the MeetDistrict, as well as banquet and reception halls.